Classifieds aggregator Oodle has launched a partner network and API for syndication of its listings. The first two members are Lycos and Backpage.com, a group of community classified sites operated by local media, including weekly newspapers, radio and TV stations in 40 metro areas. (Backpage hosts classifieds on the SF Weekly and Village Voice, among others.) Publishers are free to prioritize their listings above those provided by Oodle.
Suddenly everybody wants classifieds and the space is red hot with lots of competitors offering free listings coming into the fray: MS Expo and Edgeio are only the two most recent providers to join a growing list that includes Craigslist (mostly free) and LiveDeal (free to individuals).
What’s interesting about Edgeio and now Oodle’s offering (LiveDeal has something generally similar for local media sites) is the idea of syndicating classifieds to overcome some of the fragmentation of the local market and the obstacles to getting local destination traffic.
I’m writing a roundup of recent developments in the classifieds marketplace in this week’s Local Media Journal.