Legal Category: Cause for Concern?

As I was doing some research on attorney spending online I stumbled across this blog on legal advertising, which basically argues with some anecdotal evidence that the print directory is delivering less value to lawyer-advertisers today than it has in the past:

I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising. They don't want to continue wasting their money, but they're afraid to stop advertising and lose their spot. They want to know what's going on and what to do.

I have no idea whether this blog is truly reflective of the feelings of lawyers generally or has any influence in the legal community. But the sentiments should be noted and are a cause for concern because lawyers spend more than $1 billion annually on print Yellow Pages and legal is, in fact, the top revenue category (lawyers-attorneys is the sixth most popular consumer category).

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