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This time on the marketing side (via ABC) as Jupiter contends that MySpace’s traffic and page view numbers are terribly inflated — "a mirage." Is this just Jupiter being contrarian or is there really something to this?

Here’s the comScore data on MySpace traffic and usage (original post here):

  • 24.2 million unique users in October 2005
  • 11.6 billion page views in October 2005
  • More page views than any destination other than Yahoo!, AOL and MSN.
  • Twice the page views of Google

This raises the larger — and much debated — question of the accuracy of the traffic data circulating in the marketplace. Who’s right?

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