From the bizzare item of the day dept., TiVo is setting up a promotional event on Monday (close enough to Valentines day), that mixes speed dating and well, TiVo.
The event will match San Francisco singles with "their perfect TV compatable Valentine". Basically this means that they’ll wear name tags that list favorite shows, and work the room with a list in hand that indicates who would be a good match for them.
So the idea is that the speed daters can "fast forward" through the crowd to find their TiVo-suggested match. Clever TiVo.
And don’t worry, other TiVo trademarks have been worked in for maximum promotional bang for their buck, such as thumbs up and thumbs down stickers that singles can use to privately rate those they meet.
This likely isn’t something that will take the dating vertical by storm, but it’s a quirky item that’s good enough for a laugh on a Friday.
And who knows, television for some is a central part of life and looking for a match that likes the same shows could prove an effective way to meet that special someone. But probably not. We’ll see…