Advertising in video games has been on our long-term radar screen. It will take a while before it has relevance to local, but it’s an interesting area where a lot of development is happening, and where an ad revenue stream could offset faltering revenue growth in the video game industry.
The latest news from the field is that in-game ad placement firm IGA has raised $12 million in Series A funding. The company places ads in computer and video games using its own ad network. A great deal will be told from the successes and failures of such early entrants in this space, in terms of market dynamics and sustainable business models. We’ll continue to watch them closely for any signs of local ad models.