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With online newspaper revenues and traffic on the rise, newspapers are increasingly putting more emphasis on their online news production. More specifically we’re seeing an overhaul of many newspaper operations to change the mind-set that online is an afterthought. Its importance is gaining steam among users, and newspapers are trying to reflect that importance internally, starting with the news production.

Editor & Publisher takes a look at The Sacramento Bee’s "continuous news desk," which was recently created to update its Web site 24 hours a day. The change showed immediate improvements in content and a mind-set change across the organization about how to cover and publish breaking news. An interesting read.

This is similar to changes we’re seeing across the industry, such as The New York Times’ and USA Today’s (among other papers) moves to merge their online and print newsrooms. We expect to see more of this in the future.

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