Eniro Adds Click-to-Call

Swedish search and directory company Eniro has signed an agreement with Woize International to use the U.K.-based firm’s technology to offer a click-to-call feature on its online product porfolio. You can read the press release here.

Eniro plans to offer the service for free initially to its 30,000 online customers as a way to add value to existing programs. Eniro is a leading player in print and online directories and search in the Nordic markets. Its chief rivals include the major "international" search engines, including Google, with which Eniro also is a partner. Offering click-to-call is consistent with Eniro’s positioning as the search and directory service that facilitates buyer-seller interaction.