Search Satisfaction Survey
Here's new data from Keynote. Briefly, here are some general and local highlights:
For the fourth consecutive wave of the Keynote study, Google topped the Keynote Customer Experience Rankings, an aggregate ranking of leading search engines based on an analysis of 250+ metrics measured during the study. In fact, Google outperformed its competitors in all 13 business success drivers measured in the study, including those for general search quality, local search quality and image search quality.
Yahoo! Search ranked second in the study, Ask Jeeves third, MSN fourth and AOL's public site ranked fifth. Yahoo! performs most competitively with Google in the local and image search categories. When searching for local services or information, 82% of Yahoo! users reported task success, as compared to 83% of Google users, and 66% of Yahoo! users were very satisfied with their search as compared to 71% of Google users.
More from Chris Sherman at Search Engine Watch.