IAC Launches Comparison Shopping Engine

SEW reports that IAC/InterActiveCorp has launched a comparison shopping service called Pronto. Check it out and let us know what you think. We'll do the same.

More on this later.

This Post Has One Comment

  1. Greg

    Just a quick look: it has alerts and local merchant offers and appears to have a good deal of advanced functionality. Problem: it has to be downloaded.

    What's buried and most interesting (perhaps) about this is that it's a coversion/pay-per-sale billing model. Merchants only pay when there's a sale:http://pronto.com/help/merchantInfo.html

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