YPC in Tight with Yahoo!
YellowPages.com announced today it has entered a distribution agreement with Yahoo! that covers both Yahoo! Yellow Pages and Yahoo! Local. You can read the press release here. We will cover the deal in more detail in next week's Local Media Journal, but here are a few highlights gleaned from a discussion yesterday with YPC chief Charles Stubbs.
The deal essentially consolidates existing agreements between Yahoo and both AT&T Yellow Pages (ex-SBC) and BellSouth A&P. Stubbs notes that the new deal is considerably expanded in several respects, including:
- The new agreement includes Yahoo! Local in addition to Yahoo! Yellow Pages
- Under the new agreement, YellowPages.com handles national sales (through CMRs) for Yahoo! Yellow Pages and Yahoo! Local.
- The new deal exposes all advertisers to Yahoo! YP & Local traffic, where the previous relationship with AT&T had limitations.
Look for more coverage next week.