Paid Search Already at $7B?
Most of the paid search forecasts for 2005 have already been surpassed by actual revenues at Google + Yahoo! (combined approximately $7 billion through Q3, not counting anyone else):
- Merrill Lynch: $5.1 billion
- Goldman Sachs: $12.3 billion (online total, search expected to be "more than 50%" of that figure)
- eMarketer: $5.4 billion
- Forrester: $5.7 billion (via MediaPost)