Google Targets Verticals As Selling Tool
Google has set up a page of metrics and marketing copy (by vertical) to show advertisers by industry how consumers are looking for their goods or services online.
Local metrics and Google's local targeting capabilities are featured in several of the vertical pages (i.e., Automotive, Real Estate, Tech Commerce [offline sales]).
Beyond the general metrics about search engine usage, many of which have been collected on these pages, Google is seeking to make the value proposition of SEM concrete by industry. And this presentation of data makes a strong and specific case.