Sensis Seen as Telstra Growth Engine

An interesting story just appeared on Bloomberg that reports Australian publisher Sensis, a unit of telecom Telstra, will be spared from a massive job-cutting program because it represents a critical component of Telstra's growth plans. Telstra CEO Sol Trujillo has…

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Centro Take Two

My colleague Michael Boland blogged about Integrent's new geo-targeted network Centro, below. When I spoke, now some time ago, to Integrent CEO Shawn Riegsecker (who's on a newspaper panel at ILM:05) he told me he wanted to build a newspaper-based…

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Local.com Adds Local Shopping Content

Suddenly everyone wants to offer offline retail information: Google, CNET and now Interchange Corp.'s Local.com. Interchange is providing ShopLocal€™s newspaper circular/FSI data to consumers through Local.com. Local.com is fast and clean, but thin. Interchange recognizes the need to fill out…

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Local Ad Placement Firm Launches

A new company called Centro launched today that purports to be a one-stop shop for national advertisers to buy ad space on local Web sites such as newspaper sites. It appears to be a local ad placement service for national…

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Ingenio Adds Marchex to Network

Ingenio and Marchex, which is building out a proprietary network of local and vertical destination sites, announced that Ingenio PPCall advertisers would appear on Marchex's network of sites. Marchex subsidiary TrafficLeader is a "simplified search" vendor to YellowPages.com (SBC, BellSouth)…

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Craig the King of Classifieds

While Craig Newmark would undoubtedly bristle at that characterization, the network of sites that bears his name is the undisputed king of online classifieds (not counting eBay). According to a report put out by Pew, using comScore data, traffic to…

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The Way We Search Now

Local search is getting a lot better, but one of the things that most engines and sites cannot now do with accuracy is deliver results consistent with the way people actually search. For example, I live in an area of…

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Coming Soon: Windows Live Classifieds

Everyone has been speculating about whether Google Base is Google's entry into online classifieds. I have argued that it's about much more than classifieds. But I can tell you with confidence that MSN is soon to enter the online classifieds…

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Google Testing PPCall

Matching Yahoo!'s testing of PPCall, Google is testing "Click to Call." No phone numbers are exposed; the service connects advertisers and would-be buyers by clicking an icon. I was unable to find any of the ads live on Google, but…

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Search via Camera Phone

CNET News has this story about the advent of mobile visual search, a technology that lets consumers with camera phones use snapshots of products to receive various freebies as well as promotions and directional advertising. It is based on image…

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More on 'Froogle Local'

I got a release of sorts from Google this a.m. explaining in more detail the offline/local product data that Froogle will be featuring online. As an example, here's "digital camera, San Francisco" -- just in time for Black Friday/Cyber Monday.…

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Late Night, Early Morning Fun

Because I'm working too late: Russell Beattie's harsh AT&T (formerly SBC) logo analysis. AT&T Wireless was acquired by Cingular, which then rebranded the service and will now, ironically, lose its identity in favor of ... at&t. If it weren't true,…

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CNET Gets Into Local Shopping (Google Too)

CNET announced that it is now helping consumers find tech gadgets in local, offline stores: CNET's innovative local shopping capability goes beyond today's standard local shopping services, which typically provide stock availability for a retailer, but not for a specific…

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