IYP Is Dead, Long Live YellowPages.com

LocalLaunch's CEO Justin Sanger several months ago wrote a column that was strongly critical of IYPs ("Internet Yellow Pages Are Dead") as destination sites. So it's very interesting that his most recent ClickZ column is extremely bullish on YellowPages.com.

What does he think makes YellowPages.com different? Sanger says: "A winning strategy that includes sales, destination, and distribution." But you can read his thoughts for yourself.