Healthline: Vertical Health Search – BIA/Kelsey

SiliconBeat thoroughly covers the new launch of this health search engine/destination. Blogger and sometime Kelsey Group conference panelist Tony Gentile disappeared from the radar, and this is where he landed as VP of product.

Vertical search is about niches generally. So is health a niche? Not really. According to the Pew folks, eight in 10 U.S. Internet users have looked for health-related information online.

That's why there's more than US$30 million in venture funding behind it.

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More specifics from Search Engine Watch

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