Will 'Click Fraud' Spawn Another Model?

Click fraud is getting more attention and media coverage lately. And now there's a cottage industry emerging around the perceived problem. My question is: Will this motivate or accelerate a move to an alternative model (e.g., cost per lead/action) that…

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RHD Sees the Light on Cover Ads

We noted with interest on RHD's latest earnings call that it has removed cover ads from its SBC-branded directories in Illinois, the logic being that cover ads make it harder for the publisher to distinguish its brand from its competitors.…

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YPC Goes with SBC Agency

AdWeek reports this week that YellowPages.com has selected SBC's longtime advertising agency GSD&M to handle the advertising account for YellowPages.com, the company jointly owned by SBC and BellSouth. The magazine estimates the size of the account at US$4 million. This…

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Yellow Pages Scams Alive and Well

About a decade ago, I wrote a lengthy article for Link magazine (anyone remember Link magazine?) about the efforts of the U.S. Postal Service and others to crack down on bogus Yellow Pages scams, which exploit the inattention of busy…

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Ask Jeeves Buys Excite Europe

Ask Jeeves has acquired Excite Europe from Tiscali for 6.1 million euros (an apparent pittance). In March of last year, Ask Jeeves bought Excite.com in the U.S. Also today, Ask Jeeves and InfoSpace announced they had settled litigation associated with…

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Newspaper to Offer 'Simplified Search' Product

Search-engine marketing firm TrafficLeader, whose technology supports BellSouth€™s "Real Search Engines Solutions," announced a deal with the Houston Chronicle to sell search marketing to local businesses on a similar €œflat-fee, guaranteed clicks€ basis. We had predicted €œsimplified search€ would make…

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Which Search Engine is the Best?

No such luck. This was simply a Forbes.com headline designed to suck readers into a brief news story. Oh, and by the way, why don€™t you respond to the question, €œWhat do you think is the best search engine?€ For…

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