PE Group Buys Yellow Brick Road

Also this week, a group of private equity buyers acquired Yellow Brick Road, the European directory holding company, from its existing PE owners, paying them 1.8 billion euros, more than four times the cash investment of current owners Veronis Suhler and 3i Group. The buyers are led by the Australian investment fund Macquarie Capital Alliance Group. The healthy returns keep coming for those investing in old-line Yellow Pages companies. YBR includes the companies Fonecta, Telefoongids Media and Mediatel, acquired over a two-year period by 3i and Veronis. The companies were rolled up into Yellow Brick Road last year.

TKG will provide more coverage of this deal and the Yell acquisition of TransWestern Publishing in an upcoming Advisory and in this week’s Local Media Journal.

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