SkypeBay Take Two: PPCall Ambitions
I can't believe I missed this lower-down in the release:
The acquisition also enables eBay and Skype to pursue entirely new lines of business. For example, in addition to eBay's current transaction-based fees, ecommerce communications could be monetized on a pay-per-call basis through Skype. Pay-per-call communications opens up new categories of ecommerce, especially for those sectors that depend on a lead-generation model such as personal and business services, travel, new cars, and real estate.
So eBay is explicitly saying it will be using/integrating PPCall and extending it into its other properties. The Kelsey Group projected that PPCall could grow to between US$1.4 and US$4 billion by 2009, depending on several penetration scenarios.
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They hinted/indicated as much
Hi Greg,
I didn't miss it, and in fact I mentioned your report in my write-up. :)
http://www.auctionbytes.com/cab/abn/y05/m09/i12/s00
At least someone's paying attention. :)
eBay is also the proud owner of Shopping.com that might implement a pay-per-call model soon, in addition to its "traditional" pay-per-click.