I saw this item on newratings.com, which reports that Google may be pursuing an acquisition of Yell Group, the UK-based company that operates Yell in the UK and Yellow Book in the US.
We do not yet know whether this is substantive or pure speculation that has taken on a life of its own. We hope to find out soon enough. What adds some weight to the rumor is Google’s existing relationship with Yell in the UK.
What we do know is that a deal like this makes sense, at least on paper. Google has a powerful online brand, vast organic traffic and the ability to rapidly deploy new technologies. Yell Group, solves the "last mile" problem for search engines moving into local. Yellow Book is uniquely attractive because of its wide geographic coverage, and Yell is ubiquitous in the UK.
So theoretically, this makes sense. Whether it will happen remains to be seen.