YPC Goes with SBC Agency
AdWeek reports this week that YellowPages.com has selected SBC’s longtime advertising agency GSD&M to handle the advertising account for YellowPages.com, the company jointly owned by SBC and BellSouth. The magazine estimates the size of the account at US$4 million. This news comes on the heels of the redesign of the SmartPages.com site, which serves as something of a preview of what the upcoming combined SBC, BellSouth and YPC online directory will look like. That launch is expected later this year.
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$4MM?! After a $100MM acquisition? There must be some mistake.
$4 M is AdWeek's estimate. It is unclear from the article what basis they have for that figure.