Mo-Lo Search Still Has Miles to Go

There are lots of new mobile search initiatives going on. Most recently, AOL introduced a mobile search offering with technology that automatically renders Web pages for tiny cellphone screens. Meanwhile, Google and Yahoo! have Web search and SMS tools that…

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Verizon Launches PPCall

This article spills the beans before the official announcement (today). The system is Verizon's own, for which it is reportedly seeking a patent. Other IYPs will likely follow. Here's the release. The most recent Local Commerce Monitor (SME) data to…

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MSN Virtual Earth Proves Instantly Popular

That's according to Nielsen (as reported by MediaPost): MSN Maps and Directions drew 1.2 million unique U.S. at-home visitors the week ending July 31--the first full week its satellite mapping service was live. That figure represents a 175 percent increase…

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Maps' Continued Momentum

Sometimes I'm even surprised by the level of interest and attention being given to maps of late. But the data keep reminding me of how mapping applications are so widely used and, dare I say it, beloved by consumers. Our…

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YPN for Small and Medium-Sized Sites

Finally caught up with Yahoo! PR folks -- Gaude Paez in this case. She helped clarify for me that the new Yahoo! Publisher Network isn't just about blogs; it's for any small or medium-sized content publisher (right now by invitation…

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Dueling Directory Visions

In one corner is Yellow Pages Association president Neg Norton, who writes about the profile of consumer-users of IYP products (based on the assn's earlier study with comScore). Norton extolls the advertiser benefits of IYPs vs. search engines (more qualified…

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Tower of Babel Take 2: RSS Readers Proliferate

While most people don't know what "RSS" stands for, online editions of newspapers may begin developing their own RSS readers to preserve the "integrity" of their content. RSS readers, such as MyYahoo, threaten to further "disintermediate" newspapers, as news aggregation…

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Pinpoint Travel: If It Works, They Win

Going to write more about this in TKG's Local Media Journal. AOL beta launched a new metasearch travel site, Pinpoint Travel. It doesn't replace AOL's own travel channel. In fact, it doesn't carry the AOL brand (part of the strategy…

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Dogpile Adds MSN to Metasearch

As others have already reported, InfoSpace's Dogpile metasearch engine added MSN Search to its layered results. Here's a visual tool where users can compare the uniqueness of search results across the major engines. Dogpile, with its ability to segregate results…

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Danger Ahead Rupert Murdoch

News Corp.'s purchase of social networking and music promotion site MySpace could only have been motivated by a desire to acquire social networking/community tools and the teen/young adult demographic that frequents the site. This AP article suggests that Murdoch may…

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