Affinity Upgrades Simplified Search Marketing Product

Small business Web host Affinity Internet recently launched a product called €œValueTraffic Deluxe,€ which is an upgraded version of its previously deployed, guaranteed clicks, €œValueTraffic€ product. For a flat monthly fee of US$500, the service delivers a minimum of 250…

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Search Engines, Brand and Inertia

The conventional wisdom is that there is little or no search-engine loyalty€"Yahoo!, MSN, AOL, Jeeves, InfoSpace/DogPile, Lycos, etc. are €œjust a click away€œ from Google. I hear this argument again and again -- and as a hypothetical matter it's true.…

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The Online Growth Paradox

Traditional media, including TV, Yellow Pages and newspapers, face a central paradox and challenge that was explored in Lincoln Millstein's keynote at Drilling Down on Local. In a very thoughtful presentation, he advanced a skeptical view of the revenue potential…

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Online Beats Radio in UK

According to the Interactive Advertising Bureau, the Internet as an advertising medium has surpassed radio in the U.K. Ad spending on the Internet in 2004 was 653.3 million pounds, or US$1.2 billion, representing 3.9 percent of total advertsing in the…

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Is Urchin Buy a Response to AdCenter?

No doubt Google's acquisition of Urchin Software (rumoured by Battelle to be worth $30 million) was in the works for a while, but MSN's AdCenter announcement (with its enhanced analytics) might have given the deal whatchya might call a "nudge."…

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Oneupweb: Four Keywords = Higher Conversions

Search marketing firm Oneupweb released data showing that four-keyword queries were correlated with the highest conversion rates, compared with shorter and longer strings. Over a roughly six-month period, average conversion rates for paid search ads appearing in response to those…

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Vonage Goes Wi-Fi

Today Vonage, a Voice over Internet Protocol (VoIP) provider, which serves both residential and small business customers, announced it would begin offering Wi-Fi service through an agreement with UTStarcom beginning this Spring. While UTStarcom will provide the portable handset, Vonage…

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Real Estate Vertical Offers Simplified Search Marketing

Following in the footsteps of other "small business aggregators," (e.g., Yellow Pages publishers, Web hosts, Newspapers) real estate vertical HomeGain.com has launched a simplified search engine marketing program for local brokers and agents. Dubbed "SearchMaximizer," it will encompass Google, Yahoo!,…

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Industry Excellence

Truth be told, I don't much enjoy watching awards ceremonies, which can be mind-numbingly dull if not done well. The YPA hired entertainer Roy Firestone, who did his best to liven up the evening. He was fine (although his show…

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SES: Lots o' Newbies

One of the questions being asked in the wake of the stock hits that Google, Yahoo! and FindWhat took last week is: Can search engine marketing growth be sustained? If the attendence at this year's SES show is any kind…

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Pew: Users 'Naive' about Search

The latest round of Pew consumer research concludes that most search engine users are still confused about what's paid search and what's not. According to a report issued yesterday, 62% of respondents to Pew's telephone survey were "unaware" of a…

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Black and Yellow and Read All Over

I find it interesting to see how other media portray the Yellow Pages. NewsAdvance.com, a product of The Lynchburg News & Advance, covered the planned introduction of Yellow Book into the Lynchburg area with the confusing headline, €œCompetitors Seeing Yellow.€…

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Setting the Record Straight

MediaPost has a story this morning that tries to correct what it says is a misperception, which I am guilty of contributing to, that Google lost its TM case against GEICO. I must admit, I didn't read the decision; I…

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The Internet Is the New Cable

CBS is just the latest broadcast/cable outlet to say that it will create and distribute content via the Internet. This story (the relationship between TV and the Internet) is getting more complex and much more interesting, with all kinds of…

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