Calling itself a "premium" jobs site, Work.com's twist is that employers pay only for those leads (recruits/applicants) that click through to their sites (applicants are sent directly to employer sites to apply). It changes the pricing model from flat fee to PPC/performance based.
So that might be a good thing for some employers, but the whole sector is fragmenting on both the advertiser and applicant sides: CareerBuilder, Monster, HotJobs, Indeed, SimplyHired, WorkZoo, Craigslist, Oodle, LinkedIn, Tribe.net . . . And the list keeps growing.
How many sites can I as an applicant search, and how many as an employer do I have time to fool around with? Admittedly, all these sites aren't exactly the same, of course. For example, as an employer, I don't deal directly with meta-search sites such as Oodle, Indeed or SimplyHired.
The proliferation of competitors in a sector tends to reinforce the value of brand and, paradoxically, inertia to a degree — "I'm going to stick with Craigslist 'cause that's what I know."
I don't blame them — it's a great URL — but this is crazy-making for everybody.