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CBS is just the latest broadcast/cable outlet to say that it will create and distribute content via the Internet. This story (the relationship between TV and the Internet) is getting more complex and much more interesting, with all kinds of implications on the editorial side. The local part is about bringing more and more tageting (including geotargeting) to TV content, which formerly was exclusively or mostly about reach.

There's obviously a great deal more to say, but I can't 'cause I'm in Florida today.


Related coverage:

Reuters, Online Journalism Review, Media Center, Paid Content and more . . .

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