Teens and Online Trends
The folks at PEW have come out with another report that has some generally intuitive but important information for those who are eager to see online trends slow or reverse (read: some in traditional media). Not going to happen. The telephone survey polled approximately 1,000 U.S. teens (12-17) last November.
For the next generation (Y, Z, AA — whatever you want to call them), new media is simply part of the DNA of their daily lives. Perhaps the most striking takeaway from the document is the accelaration of teen adoption trends in the last few years.
Some highlights from the report:
- 76 percent of teens get their news online
- About 21 million teens use the Internet and half go online daily
- 51 percent of online teens live in broadband households
- 43 percent have conducted e-commerce, 71 percent higher than four years ago
- 75 percent of teens online use instant messaging
- Roughly 50 percent of teens have cell phones and use text messaging as they use IM online
Here's where you can get a copy of the full report.