According to Amy Healy of the YPA, the public policy committee covered this topic in its Las Vegas meeting. She said that there are towns that have "do not deliver" proposals pending, but they stemmed from an effort to reduce litter. "This is the first one to our knowledge that stems from an unsolicited advertising perspective," according to Ms. Healy.
Do not call and do not spam lists are entirely different because they serve an infinite universe. An advertiser who buys a quarter-page ad in a local directory is expecting to reach the people in the community. He is half the equation of bringing buyers and sellers together. This is not a solicitation like you'd receive from a telemarketer, a spammer or even a direct marketer. Yellow Pages serves merchants who are the heart of the business community and consumers with businesses that are looking for the valuable products and services they sell.
We urge the industry to fight this camel's nose that has snuck under the tent.