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This is a potentially big deal, although there were many such free Web site offerings as recently as 2000-2001. To my knowledge, all of them failed.

But none of them were Yahoo!, which can subsidize the service as something of a "loss leader." And the market is now ripe for this offering:

Quick thoughts (again, because I'm on vacation):

  • This helps provide content to Yahoo Local
  • It provides a potentially better user experience (more content) to reinforce usage of Yahoo
  • It provides an opportunity for Yahoo! to upsell those SMEs that adopt slews of services

This is purely anecdotal, but one Bay Area small business owner whom I spoke to about this offering in the abstract said that she would pursue this "in a heartbeat.'

At Drilling Down on day 1, we'll have Yahoo's GM of Small Business Rich Riley joined by:

Rich Cannon, Area VP, Strategy, Interland
Jim Collins, CMO, Affinity Internet
Warren Kay, SVP, Business Development,

. . . on a panel entitled: SMEs and Sites: Crossing the 50% Threshold

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