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Josh Porath, of Israel's Golden Pages, directs our attention to Cambodia Yellow Pages auctioning off the back cover on eBay.

Starting bid US$1,000.

This Post Has 3 Comments

  1. If this works, could be the start of something. I'm waiting for an entire publishing company to be sold on eBay. It would just be a more transparent version of what already goes on in many of these feeding frenzy transactions we've seen lately.

  2. Print publishers' use of online competitors to sell ads in their own publications may be self-defeating as it reinforces that online is where the action is.

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