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The Australian directory publisher Sensis continues its expansion into markets traditionally dominated by newspapers by entering the online recruitment advertising business. Sensis makes its move through the creation of a separate business called LinkMe, which will operate as a joint venture between Sensis and Morgan & Banks Investments.

The online recruitment advertising business is said to be worth 2 billion Australian dollars.

The Kelsey Group will address the issue of convergence between the directories and classifieds businesses in a session titled, Creating Cross-Media Synergies, at our Directory Driven Commerce Conference, which takes place Sept. 27-29, 2005, in Denver.

John King, who is in charge of the classifieds business for Sensis, will be among the panelists.

TKG will cover the LinkMe announcement in greater detail in next week’s Local Media Journal.

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