More Maps Mashups

The new Google Maps mashups are coming now by the day . . . Here's PremierGuide's (local search platform provider) customer list plotted on a Google Map. Here's a site -- ApartmentRatings.com -- that has integrated Google Maps and apartment…

Read More

Mainstreaming Online Video

First there was Live 8 and now the Space Shuttle: "Nearly 433,000 people simultaneously watched NASA's webcast of this week's space shuttle launch."The significant difference between watching this type of event on conventional TV and online is that online you…

Read More

Oodle Does Mashups

The classifieds aggregator Oodle announced the integration of Google Maps into its housing category listings. Here are two bedroom Santa Cruz, CA vacation rentals, for example. One of the nice things you can do is drag the map and see…

Read More

Searching for Quality, Marchex Buys IndustryBrains

Seattle-based Marchex, which is the parent of TrafficLeader, the SEM/SEO firm behind several YP (and newspaper) simplified search marketing programs, has announced the roughly $30 million acquisition of IndustryBrains, which operates a vertical/contextual ad network. At the end of April,…

Read More

Teens and Online Trends

The folks at PEW have come out with another report that has some generally intuitive but important information for those who are eager to see online trends slow or reverse (read: some in traditional media). Not going to happen. The…

Read More

My AOL Revamps, Adds Feeds

I've believed for a while that My Yahoo! was a powerful model for personalization. To varying degrees the other major portals/search engines are now pursuing a similar strategy. Google recently added more feeds to its personalized home page. Here's MSN's…

Read More

Yahoo! Everywhere (Now in the Air)

Yahoo! is moving agressively beyond the browser and the desktop as part of an apparent strategy to be the most useful information and lifestyle management service around: "Yahoo! seeks to provide online products and services essential to users€™ lives, and…

Read More

Google Search Widgets

In my ongoing fantasy of buying a new Mac, I periodically visit the Apple site. Today I was checking out the widgets page and saw that the Google Maps Widget was the top download. That says two things to me:…

Read More

A World of 'Widgets'

As widely reported, Yahoo! bought desktop software maker Konfabulator (what a great company name!). Local search and local apps (weather, maps, etc.), among other things, can be taken beyond the browser onto the desktop. Nothing new there conceptually. But unlike…

Read More

Virtual Earth Launches

MSN's Answer to Google and Yahoo!'s dynamic Web-based mapping tools, Virtual Earth, went live this morning. Needless to say it works better with IE than Firefox (the browser I typically use). It doesn't have the "wow factor" of Google Earth,…

Read More

PEW: Say What?

According to a widely reported new survey by PEW, Americans don't know the technology terms "RSS," "Podcasting" and others. So what's the take-away? Use the technology; don't use the terms. Awhile ago, before the launch of Backfence, I spoke to…

Read More

And Now for More Earnings . . .

Very briefly: Here are the NY Times' earnings release and Dow Jones/WSJ's. Online products (including the About and MarketWatch acquisitions) gave a boost to these newspaper titans, while the traditional pubs struggled. This is consistent with the bump that Scripps…

Read More

Yahoo! Vertical-Horizontal Integration

Let's put aside Yahoo!'s FUSE (Find, Use, Share, and Expand) strategy for the moment and look at what the company is doing with vertical and horizontal search (horizontal search being, well, search). Yahoo! recently launched a specialized Travel site to…

Read More

Tracking Ad Performance

An article that has received a good deal of attention, from yesterday's NY Times, is "How Effective Is This Ad, in Real Numbers? Beats Me." The piece cites marketers' inability to determine which of their ads/campaigns are actually effective and…

Read More