Advertising and Politics

Riddle: How is advertising like politics? According to MediaSpan CMO Mark Zagorski, they're both local. And he sees more geo-targeting in the future.

We obviously agree that local is very important, but it's complex and there are major issues in terms of bringing SMEs online and in terms of inventory before promise of local can be fully realized. But consumers are clearly leading the way.

Leave a Reply

Your email address will not be published. Required fields are marked *

five − 4 =