TV Moving from 'Reach' to 'Targeting'

Largely because the Internet (and cable, which started it all), television will be forced to move from reach to targeting. (See related online broadband "channels.") It's somewhat more complicated than that statement suggests, but, directionally, that's what's going to happen.…

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NYTimes to Charge for Content

The Gray Lady will introduce "TimesSelect" in September. TimesSelect will require users to pay $49.95 annually to get access to "Op-Ed and news columnists on NYTimes.com, easy and in-depth access to The Times's online archives, early access to select articles…

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Google Around the Globe

Google CEO Eric Schmidt told shareholders in Google's first annual meeting that the company would focus on developing overseas markets, where growth is outstripping the U.S. Approximately 66% of Google revenues are generated from U.S.-based advertisers. Currently, most of its…

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Dateline: EADP Roma

The nature of local search and its potential for usurpring the strong position Yellow Pages holds here in Europe dominated the morning session at the EADP's spring meeting in Rome. Jean-Marie Guille, who runs online directories for France's PagesJaunes, laid…

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Mom's Day Online Spending Drivers

VeriSign, the e-commerce infrastructure provider, announced that Mother's Day-related spending hit US$4.4 billion this year, during the period from April 25 through May 8. That represented a 24% increase over Mother's Day 2004. I didn't see a detailed category breakdown…

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Yell the Best Buyer for TWP

Here is a snippet of what we have to say about the Yell acquisition of TransWestern Publishing in an Advisory that will be issued tomorrow to clients of The Kelsey Report: "...a private equity buyer might have found it difficult…

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Overture Formally Rebranded

Although it was announced in January, Yahoo! has formally rebranded Overture as Yahoo! Search Marketing (wisely apparently dropping the "solutions" from the name [YSMS]). Local figures prominently on the new site.

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The Trademark Tango

The two U.S.-based trademark actions against Google (Geico, American Blinds) are being allowed to proceed to discovery. Discovery is a phase of litigation after the initial documents are filed that requires the parties to exchange information and, as the term…

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'TV Advertising' of the Future

There's a way in which the breakdown of traditional advertising (at least on TV) may result in more interesting/thoughtful ads online. Two such examples are BMW's "Respect" campaign and the parody film "Store Wars" promoting organic food. This is ad…

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Blogs Not Such a Big Deal?

The spin being given to a new report by Pew and marketing firm BuzzMetrics entitled, €œBuzz, Blogs and Beyond: The Internet and the National Discourse in the Fall of 2004" is that blogs have not displaced traditional media in terms…

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Dogpile's New Tricks

InfoSpace launched a new version of its Dogpile metasearch engine. The new site, which is cleaner, more prominently highlights the fact that it delivers results from Google, Yahoo! and Ask Jeeves and also suggests ("Different Engines, Different Results") that it…

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Search: The Middle Way

With apologies to Buddhism, new empirical data from Yahoo! Search Marketing suggest that search is a "middle path," between branding/awareness and direct response and probably most effective when combined with other advertising -- in particular display advertising. The study I…

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Local TV Stations Form Ad Network

WorldNow, a technology vendor, and a network of almost 150 local TV news sites, have formed the Local Media Network (LMN). The network claims it has a combined 20 million monthly unique visitors and will be represented in 34 of…

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