Google the Agency?

Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…

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Tiger, Joe, Byron and Katie

Let's start with sports. As any golfer knows, Tiger Woods' streak of making 142 consecutive cuts stretching back to February 1998 was broken last week at the Byron Nelson Championship. (Mr. Nelson's 11 consecutive wins on the tour is similar…

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Google Advertising Locally?

Danny Sullivan pointed to a very interesting thread on the Webmaster World forum about Google advertising in the Kansas City market for Google Local. I had heard a rumor about this from an Advertising Age reporter a few weeks ago.…

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Media Share Shifts Continue

In the New York Times today, an article titled No More Same-Old lays out the challenges facing advertisers and advertising agencies in today€™s €œconnected€ and ever changing world. According to Universal-McCann during the last 5 years, only three media categories…

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Hollywood Spending with Newspapers at Risk

As if newspapers have not had enough bad news in recent months €" declining readership, circulation audits, classified erosion. Now comes another challenge €" this time from Hollywood. A decade ago movie advertising accounted for about 8 percent of national…

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'My Google': Oh My!

My Google is here. Though that's not the official name, that's what the new home page personalization features seem to amount to. While the move is not a tremendous surprise -- we speculated about My Google when Google News personalization…

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Telco Mergers and NHL Hockey

Everybody involved in hockey -- not just players and management, but people who sell beer or jerseys -- loses. No one who was not intimately involved in the negotiations can understand what went on between the two sides, but the…

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