Google the Agency?

Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…

Read More

Tale of Two (Social Networking) Sites

The social networking arena is poised for a shakeout. Consider the fortunes of two sites: The Facebook and Friendster. The Facebook, a popular college social networking site, just raised $13 million for expansion from 800 to all 1,400 four-year colleges…

Read More

MS Office a Metaphor for Search Roadmap?

Earlier this afternoon I was on a panel at the iMedia Connection Summit about the "future of search." Moderated by the humorous and ever-insightful Kevin Ryan, the panel ran the gamut of topics from search-ad agency relations to adjunct targeting…

Read More

'Contextual' Is the Future of Relevance

In yet another in a series of dizzying announcements in the search world, Yahoo! introduced a "contextual search" tool, Y!Q, that allows users to conduct a secondary/search within results by highlighting text on a page. The current offering (in beta,…

Read More

Tiger, Joe, Byron and Katie

Let's start with sports. As any golfer knows, Tiger Woods' streak of making 142 consecutive cuts stretching back to February 1998 was broken last week at the Byron Nelson Championship. (Mr. Nelson's 11 consecutive wins on the tour is similar…

Read More

Will We 'Jeeves' or Will We 'Ask'?

Barry Diller more than hints that Ask Jeeves will be rebranded (a good move as part of a global strategy). Ask.com (the company's URL anyway) will likely be the new name. Would Barry Diller rather put an Ask search box…

Read More

Google Advertising Locally?

Danny Sullivan pointed to a very interesting thread on the Webmaster World forum about Google advertising in the Kansas City market for Google Local. I had heard a rumor about this from an Advertising Age reporter a few weeks ago.…

Read More

Media Share Shifts Continue

In the New York Times today, an article titled No More Same-Old lays out the challenges facing advertisers and advertising agencies in today€™s €œconnected€ and ever changing world. According to Universal-McCann during the last 5 years, only three media categories…

Read More

Blogdigger Local: New Twist on Local Search

I missed Blogdigger's announcement about the addition of local a few days ago. Local.blogdigger.com appears to be a mix of local search, blog/news search and community. The results of my few quick searches weren't very impressive. But the concept is…

Read More

Hollywood Spending with Newspapers at Risk

As if newspapers have not had enough bad news in recent months €" declining readership, circulation audits, classified erosion. Now comes another challenge €" this time from Hollywood. A decade ago movie advertising accounted for about 8 percent of national…

Read More

'My Google': Oh My!

My Google is here. Though that's not the official name, that's what the new home page personalization features seem to amount to. While the move is not a tremendous surprise -- we speculated about My Google when Google News personalization…

Read More

Telco Mergers and NHL Hockey

Everybody involved in hockey -- not just players and management, but people who sell beer or jerseys -- loses. No one who was not intimately involved in the negotiations can understand what went on between the two sides, but the…

Read More