Local and the 'Long Tail'
At Drilling Down, Hearst's Lincoln Millstein mentioned a seminal article in his great keynote yesterday — a wired piece discussing the so-called "Long Tail."
In search, the tail is ultimately where the volume is. But it's also a long-term proposition and the most challenging area to address, from both a consumer and an SME-advertiser standpoint.
I'm briefly recovering from our conference and will be back with more later.