Quality vs. Quantity Take 2

The Yellow Pages Association released the results of a study with comScore that supports the idea that despite lower traffic volumes, IYP users are more "ready to buy" and spend more than their Web search counterparts. We haven't independently looked…

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SBC-YellowPages.com Become Latest to Offer Simplified SEM

Modeled on BellSouth€™s "Real Search Engine Solutions," which offers simplified search-engine marketing (SEM) to local businesses based on subscription pricing, SBC Yellow Pages and YellowPages.com are introducing the same product in their respective markets. Called "SBC Search Engine Solutions" and…

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So, You Think Economics are Complicated?

Reading some of the recent Kelsey Group blogs reinforces this concern. Companies declare strong earnings but plummet because their guidance does not meet Wall Street expectations. Yahoo! and Google are offering evermore sophisticated search opportunities, and only industry experts can…

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Something Very Strange Is Going On

eBay grows 44% and its stock sees a big decline. Huh? Now InfoSpace, whose profits tripled and generally beat analysts' estimates, lost nearly 19% of its stock value. What? Google and Yahoo! have performed so well over the past several…

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Yahoo! My Web: Powerful and Provocative

Right on the heels of Google's My Search History, Yahoo! Launches a better, simplified version of its earlier Web search personalization tool "My Search" -- now called My Web. Here's the official release. A considerable advance over Yahoo!'s previous "My…

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Would You Like Lettuce with Your Journal?

Speaking to the American Society of Newspaper Editors in Washington, Ruppert Murdoch faulted the industry for having been "remarkably, accountably complacent" about new technologies, including the Internet. In Frank Barnako's Internet Daily Report in MarketWatch, Murdoch is quoted as saying,…

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Yahoo! WordPerfect SME Channel Strategy

Yahoo! has established a partnership with Corel, the maker of MS Office Alternative WordPerfect. Yahoo! has added several pieces of functionality to the software and Corel will help Yahoo! market services (e.g., domain registration and Web hosting) to its SME…

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IMPAQT Landing Page Is Rich

At AD-TECH in San Francisco, I spoke with IMPAQT CEO Richard Hagerty, who demonstrated for me the company's "Intelligent Landing Page." It can sit behind any paid search ad (both a strength and a weakness). When users click through, they…

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Google Now a Bona Fide 'Media Company'

Last quarter, Google declared in its SEC 10-K filing that it was a "media company": €œWe began as a technology company and have evolved into a software, technology, Internet, advertising and media company all rolled into one.€ Indeed. In launching…

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Local and the 'Long Tail'

At Drilling Down, Hearst's Lincoln Millstein mentioned a seminal article in his great keynote yesterday -- a wired piece discussing the so-called "Long Tail." In search, the tail is ultimately where the volume is. But it's also a long-term proposition…

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Yahoo! Makes Lots of Money in Q1

I'm bogged down -- I mean delightfully engaged -- here at our conference and so have been unable to comment on the range of stories of interest that have come out over the past couple of days. But Yahoo!'s earnings…

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Yell Powers Google Local in UK

In a move that surely represents the beginning of a broader, European expansion of Google's local strategy, Google Local UK has launched with results from Yell.com. The look and feel are the same as Google Local in the U.S., except…

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Extra: WSJ Online Profits Outstrip Print

The NYPost reported that the Wall Street Journal's online edition was for the first time more profitable than its print edition -- big news. What are the takeaways? This development reflects the increasing trend/preference for getting news online vs. traditional…

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Newspapers and Newsreaders

It's smart for newspapers such as the Tribune Co.'s LA Times, the Denver Post and the UK's Guardian to set up branded RSS readers that allow their content to be read/received along with other news sources. However, the strategy is…

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Search: The 'Consideration' Medium

Just had a fascinating conversation with Chris Henger, who's in charge of marketing and product development at Performics (part of DoubleClick). Among the many things we discussed in preparation for his panel at our upcoming Drilling Down on Local conference…

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