Subject: bear stearns media conference – one line summary
Advertising perspectives from our Media Conf – from A. Quadrani. Surprising amount of consistency from both ad buyers and sellers which suggested the ad market is healthy but dollars being dispersed to many more mediums. Broadcast TV is weak. Radio is lackluster (although some hope w/LIM), cable mixed, newspapers sluggish, magazine decelerating after solid €™04, internet explosive, in-store getting more interest. Everyone optimistic re internet.
Given the fact that there were about 40 companies that made presentations, this gives new meaning to the term "making a long story short."