AOL Local Getting Better and Faster
AOL's new and improved feature set for local will be on display starting today. AOL has revamped local in much the same way it stripped down and souped up its general Web search. There's lots of interesting new stuff to bring content and context together for users in an effort to improve the local experience.
AOL is using its own assets as well as those of third party content and technology providers (e.g., Topix.net, FAST, Ingenio, ShopLocal) to try and move to the head of the class amid increasing competition on the local front.
We'll more thoroughly examine and try out some of the new tools and functionality in a longer piece very soon.