Media Ad View reports offer comprehensive intelligence on where ad dollars are flowing in your local marketplace. Delivering the most accurate and comprehensive local ad revenue forecasts available in the industry, these reports provide vital information you cannot afford to miss. Contact us today about a report for your local market(s).
Track spending shifts and revenue growth areas across the entire local advertising spectrum with Media Ad View.
Covering 12 media, 12 ad categories and 94 detailed categories, BIA/Kelsey’s Media Ad View reports provide a thorough picture of local advertising spending by media type for the most recent year and for five years out (2011-2016) for every local market. They also provide a comprehensive review of online spending for ad categories to reveal the actual dollars being spent around how advertisers are spending their money across local search, video, classifieds/verticals and other displays.
With Media Ad View reports, view ad spend by local media
categories and then drill down into the 94 detailed categories
to see – in
extremely fine detail – where ad dollars are flowing in
your local market.
Value of Reports
Top five reasons businesses use Media Ad View reports:
- Generate budgets and make business decisions based on an accurate picture of where local ad dollars are today, and where they are shifting over the next five years.
- Track ad spending across all business categories so you know where to go find the dollars.
- Understand pricing and competitiveness of online by drilling down into detailed ad categories, such as auto or technology, to examine what dollars are being spent online and where they are being spent.
- Develop effective media plans for a diverse group of ad prospects.
- Create professional, effective sales collateral quickly and easily.
Clients tell us that Media Ad View is a powerful competitive
tool – providing indispensable information and grounded knowledge
to help drive local business success.
Media Ad View Reports – Three Levels of Detail
BIA/Kelsey delivers three types of Media Ad View reports, each offering different levels of information for understanding where the money is in local media markets.
- Media Ad View: Scan Reports (A snapshot of media share for each of the 12 local media segments, now and 5 years from now.)
- Media Ad View: General Category Reports (A 12 by 12 ad grid displaying ad spend by category for 12 local media categories.)
- Media Ad View: Detailed Category Reports (A drill down into the 94 subcategories across the 12 general ad categories for all local media. New for 2012 is online distribution analysis.)
Contact us today at Sales@biakelsey.com or
(703) 818-2425 to learn more about a Media Ad View Reports
for your local market. Need multiple market reports? Ask us about
bundled pricing.
| Contact BIA/Kelsey | |
| Sales | | (800) 331-5086 (703) 818-2425 sales@biakelsey.com |
WEBINAR |
Join us as we preview our 2012 local market advertising revenue forecast, Media Ad View, and Free Webinarreview our recently published findings on where local ad dollars are flowing.
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