Product Placement Comes Closer Into Focus

Nielsen has released figures on the top brands and top TV programs involved with product placement. This is an area that could represent lots of opportunity when the interactivity of…

A Step Closer to Interactive Product Placement

There is no doubt that online video is blowing up. With increased online use and investment levels on the supply side, have come innovation and experimentation with respect to monetization…

Local Matters Gets Social, Continues Product Streak

Local search platform provider Local Matters has just acquired a Facebook application-in-progress from online real estate player Point2. The app will be called Neighborhoods for Facebook and will allow Facebook…

Video Game Ad Placement Takes A Step Forward

Game Publisher THQ announced that it has joined the online game advertising network of Massive Inc., which places real-time ads within the gamescapes of many popular online games. In-game advertising…

Vantage Points: More on Monetizing TV Ratings

In this edition of BIA/Kelsey's Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer…