Product Placement Comes Closer Into Focus: Part III
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its…
Product Placement Comes Closer Into Focus, Part II
Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media. First, Sony has announced a deal that will…
Product Placement Comes Closer Into Focus
Nielsen has released figures on the top brands and top TV programs involved with product placement. This is an area that could represent lots of opportunity when the interactivity of…
AT&T Interactive Chief Product Officer David Yoo Resigns; Will Hsu Is Replacement
AT&T Interactive Chief Product Officer David Yoo resigned last Thursday, Nov. 12. He has been replaced by Spot Runner vet Will Hsu, who had been recruited by Yoo to AT&Ti.…
Local Matters Gets Social, Continues Product Streak
Local search platform provider Local Matters has just acquired a Facebook application-in-progress from online real estate player Point2. The app will be called Neighborhoods for Facebook and will allow Facebook…
The Outside-In Vertical Approach for Television Executives
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a…
Vantage Points: More on Monetizing TV Ratings
In this edition of BIA/Kelsey's Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer…
VR: A New Spin on ‘Truth in Advertising’
One of the many questions asked about virtual reality (VR) is if it will it be then next big ad medium. Indeed, within the exploding VR topic a major headline is its broad…
Aisle 411 Goes National with Walgreens
Indoor mapping and navigation service Aisle411 has announced a deal with national drugstore Walgreens to map the interiors of its 7907 locations. Those of you that attended our MLM SF…
5 More Companies to Watch From TechCrunch50
The TechCrunch50 show wrapped up today and winners were announced. The grand prize ($50,000) went to Yammer, which is an enterprise version of Twitter that lets companies start internal communication…