Stubbs at Primedia: Updating a ‘Shopper’ Company

It has been more than 90 days since former Yellowpages.com President Charles Stubbs took the helm at Primedia, the publisher of apartmentguide, rentals.com, newhomeguide.com and DistribuTech. We’ve followed Stubbs for…

A Primer for Selling to SMBs

Speaking this afternoon at at The Kelsey Group's Drilling Down on Local conference in Seattle, Kurt Weinsheimer, GM for Local Marketing Services at Spot Runner, offered a simple set of rules…

'Local' E-Commerce: Ready for Prime Time?

The concept of localized e-commerce was discussed at one of the breakout sessions this afternoon at ILM:07. The essence of the question is how soon will SMBs be part of…

Richard Rosen’s Primer on Call Measurement

Return on investment for advertising is generally measured by local businesses in terms of phone calls generated, call duration and/or store visits. That isn't changing soon. But for local ad…

My Primer on ’Classifieds and YP Convergence’

Yellow Pages companies are increasingly eyeing classifieds as the final piece of a "local advertising hub." The "inevitable" convergence of classifieds and Yellow Pages was explored at Kelsey's Directory Driven…