Leading Local Insights Podcast: New Year, New Insights: Restaurants & Legal
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking…
Leading Local Insights Podcast: New Year New Insights – Auto & Retail
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our…
Leading Local Insights Podcast: Successful Selling in Uncertain Times
As we step into 2023, there's uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights…
Leading Local Insights Podcast: Holiday Retail Advertising Spend 2022
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local…
Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market
Idil Cakim, SVP Research & Insights, Audacy Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results…
Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot.
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics' Roger Lanctot is director of automotive connected mobility, and a self-described, "not a car guy." However, Lanctot is the go-to guy…
Leading Local Insights: New Podcast from BIA
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each…
Pockets of Opportunity for Radio: Tom Buono Explains in Radio Ink Podcast
BIA’s CEO Tom Buono had the opportunity to discuss the company's recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with…
New Podcast Considers OTT and Local TV Opportunities
Advertisers love television. However, it's experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet.…
Podcasts Hold Potential for Local Radio Ad Growth
Podcast's growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019…