At Leading in Local: ILM 2013: The Path to Purchase
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen.…
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen.…
Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior…
Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics…
Last month, Telmetrics and xAd released a Nielsen-administered study that covered a wide range of mobile local usage data (see our interview with Telmetrics' Bill Dinan). As advertised, today they…
xAd and Telmetrics today continue their rapid fire series of Path-to-Purchase studies by kicking off the research's second year. After doing a study last year and following up with subsequent…
A new BIA/Kelsey White Paper sponsored by Manta examines how audience extension can be a powerful tool for B2B marketers that are trying to keep their customer acquisition costs manageable, a big challenge for…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post…
Voice has been catapulted in the smartphone era. The telephone is 140 years old but has only been recently reinvented, as it's bolted to an always-handy search and discovery device. An…
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey's new report "Consumer Micro-Moments and Businesses: Trends…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing…