As discussed at December's BIA/Kelsey NEXT, millennials are what's really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design…
BIA/Kelsey's ENGAGE conference next month in Austin, Texas, is about innovating and executing in the local and SMB digital marketplace. The local and SMB space isn't just about creating tools, it's also…
Social media, video, apps, on-demand and millennials. These are just a few emerging trends and themes that will define the coming months and years of the local commerce universe. We…
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in…
Along with Mobile and Millennials, what are the top drivers of local's NEXT phase? What's 3D touch all about? And what about Apple Music? These are a few topics we…
Social media, video, apps, on-demand and millennials. These are just a few of the emerging trends and themes that will define the coming months and years of the local commerce…
Flexibility and other attributes of on-demand work are tailor made for millennials. This was affirmed today by Mary Meeker's annual "data dump" at the Code Conference. We argued a similar…
What is are the cultural factors driving the Local on-Demand Economy (LODE)? What's the Futurist View of Local Media?" And are Snaps (Snapchat) the new local check-in? These are a…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a…