ILM East: Group Buying by the Numbers
It's often noted that the deal-a-day space is burgeoning because it is so easy to enter. Success, however, is another matter. Understanding the key drivers of success requires data, and Jim…
Local.Com Buys Group Buying Start-Up
Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal-a-day space via the acquisition of iTwango,…
DirectWest to Jump Into Group Buying With VendAsta
The Canadian publisher DirectWest has teamed up with VendAsta to enter the hot group buying space. The new service will be called Mysaskdeals, and it is reportedly the first of…
GroupTabs: Check-Ins = Group Buying
Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts?…
OpenTable Launches Group Buying Deals (Updated)
Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it…
Angie’s List Adds Groupon-like Group Buying
Angie’s List, the ratings service for home services and medical providers in markets around the U.S., is adding Groupon-like group buying offers to services and medical providers that receive high…
NAB Show New York: Local TV Group CFOs Share Views on Pandemic, Future Growth
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The…
BIA/Kelsey’s Advanced TV Report: Data-Infused Audience Buying Growing, But Still in Flux
In BIA/Kelsey's latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies.…
Buying and Selling Perspectives for Digital
At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB's Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling.…
Groupon Joins Food Delivery Wars
Groupon today announced it would join the online food delivery space, acquiring Baltimore-based OrderUp, which has O&O and affiliated delivery service in 40 markets. Most of the markets are college…