ILM East: Group Buying by the Numbers

It's often noted that the deal-a-day space is burgeoning because it is so easy to enter. Success, however, is another matter. Understanding the key drivers of success requires data, and Jim…

Local.Com Buys Group Buying Start-Up

Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal-a-day space via the acquisition of iTwango,…

GroupTabs: Check-Ins = Group Buying

Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts?…

OpenTable Launches Group Buying Deals (Updated)

Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it…

Angie’s List Adds Groupon-like Group Buying

Angie’s List, the ratings service for home services and medical providers in markets around the U.S., is adding Groupon-like group buying offers to services and medical providers that receive high…

Buying And Selling Perspectives For Digital

Buying and Selling Perspectives for Digital

At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB's Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling.…

Groupon Joins Food Delivery Wars

Groupon Joins Food Delivery Wars

Groupon today announced it would join the online food delivery space, acquiring Baltimore-based OrderUp, which has O&O and affiliated delivery service in 40 markets. Most of the markets are college…