Conversational Commerce Enters Its Sophomore Year
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that…
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that…
It appears that reality is meeting the hype around conversational commerce. As we've covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce. Though…
Workplaces throughout the tech and business worlds have been circulating Mary Meeker's famous annual "data dump" this week. For analysts, the Internet Trends Report is like Christmas... I've been spending…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype…
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft's recent Build conference; Kik's bot store announcement last week; and they could dominate Facebook's F8 developer conference…
If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new…
Last week I attended Opus Research's Conversational Commerce Conference (a.k.a. "C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at…
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not…