Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure…
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on…
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics' Roger Lanctot is director of automotive connected mobility, and a self-described, "not a car guy." However, Lanctot is the go-to guy…
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that…
At a time when business functions can be atomized, Helpware brings together elements of on-demand and enterprise Saas. This takes form in a service that lets companies outsource back-office operations. The…
It appears that reality is meeting the hype around conversational commerce. As we've covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce. Though…
It may sound obvious but most local media companies don't do it: "Have the local business owner's interests at heart," says Jef Biesman. As VP of Customer Marketing and Acquisition at…
Workplaces throughout the tech and business worlds have been circulating Mary Meeker's famous annual "data dump" this week. For analysts, the Internet Trends Report is like Christmas... I've been spending…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…