U.S. Mobile Advertising Forecast
We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out…
Ad Forecast Estimates for Television in 2024 Bolstered by Political, Auto and Legal: BIA’s CEO Discusses Business Outlook at TVB Forward 2023
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place…
Don’t Overlook Local Political Advertising Spend in 2023; Key Issues & Races Driving Spend Now
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending.…
BIA Lowers Expectations for Total Local Advertising in 2023
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the…
BIA Issues 2023 U.S. Local Advertising Revenue Estimates
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are…
BIA Examines Growth in Local Over-the-Top (OTT) Advertising
BIA's current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA's Nicole…
BIA’s Adjusts 2022 U.S. Local Advertising Revenue Estimate to $167.4B
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA's forecast analysts have lowered overall estimates for…
U.S. Local Advertising Will Start to Rebound in 2021
BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even…
Home Improvement Advertising During Covid-19
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories:…
BIA’s Assessment of the Current Outlook for Local Advertising in the U.S.
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to…