Soleo, the Victor, N.Y.-based developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API) today at Street Fight Local.…
What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We…
The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting…
The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search…
Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9.…
http://youtu.be/6V01fu1FdCo BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of…
About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's…
Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going…
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting…